TikTok is a must-have social media platform with endlessly entertaining videos. The platform appeals to a younger demographic. For social media users, the platform is quite fun. After using the TikTok landscape, many creators are enjoying the rewards. Though it began as a humorous landscape, the platform evolved into a valuable marketing tool for brands and businesses. Many marketers are using the TikTok channel to generate an engaged target population. Companies can use the platform to reach their target audience. Many people are familiar with TikTok as a video-sharing landscape, but they are unaware that the platform can also be used for marketing. Some people opt to buy TikTok likes to strengthen their engagement organically.
People nowadays are more accustomed to engaging with companies and businesses that develop compelling videos rather than promotional videos. The site is beneficial for companies looking to show off their unique and hidden talents to their target audience. Some companies have come up with a way to demonstrate their creative side to the public. The TikTok platform is the perfect landscape for such brands. It aids brands in developing a meaningful engagement with their target audience. Because they are unaware of TikTok’s unique benefits, some brands do not use it. Let’s take a look at some of the remarkable TikTok data that will blow your head in this post. Brands and corporations will be enticed to use TikTok as a result of these statistics.
What Is TikTok?
TikTok is a platform for creating and sharing short-form videos to attract and expose the world’s creativity, life moments, and facts to a brand’s target audience. It encourages people to share their passion and artistic expression through their videos by allowing everyone to be a creator. TikTok competes with Facebook, Instagram, and YouTube, among other social media platforms. TikTok, on the other hand, stands out from the pack with more fun features and a more appealing appearance. We now have a better knowledge of how TikTok works, so let’s delve into the comprehensive guide to TikTok statistics for 2021 and see what we can learn that will be valuable to marketers worldwide.
1. TikTok: The Rising Platorm
This year, TikTok has not only gathered a large number of downloads. In the first quarter of 2020, there were 315 million downloads worldwide. It has the most downloads in a single quarter of any app ever, with a 58 percent growth over the previous quarter. In February of this year, TikTok surpassed one billion downloads. The app took almost eight months to raise other half-billion dollars. These figures are concise and impressive, especially given that the app was only released in 2016. TikTok’s popularity is on the rise right now, and it shows no signs of abating. As of April 2020, the popular video app had been downloaded over two billion times on Google Play, according to a recent survey.
2. The Growing Popular Channel For Gen Z
TikTok has become fascinating to teenagers all across the globe. According to a recent study, 41% of TikTok users are between the ages of 16 and 24. Although TikTok is a popular social media platform among teenagers, many adult social media users are unaware of it. TikTok allows users to create and share fun videos by singing, dancing, or lip-syncing to their favorite songs.
3. Upgrading Into An Engaging Platform
When it comes to the daily usage of TikTok, users spend an average of 52 minutes per day on the app. As a result, people are frequently creating and sharing short-form films of themselves on this social networking platform. By contrasting TikTok with other social media networks, we can see how they work. By 53 minutes on Instagram and 49.5 minutes on Snapchat, people spend most of their time on these platforms. Facebook is the most popular social media platform, with users spending an average of 58.5 minutes every day on it. As a brand, you can also buy TikTok followers to amplify your organic reach.
TikTok gives a fantastic opportunity for organizations to create marketing campaigns to attract users, particularly younger ones. If your target audience is between 13 and 35, you should start developing a TikTok business strategy. Don’t overlook the data that can help you create a successful content marketing plan for your company.