TikTok is one of the most popular and well-known global platforms, with over a billion downloads all over the world, which makes it the most downloaded platform of all. With over a million active users, there is no better time for your brand to be on this platform.
TikTok is a fun and interactive environment for everyone, whether you are an individual user or a brand, to widen your reach where you can share your branded content and let an influencer help you enrich your TikTok content according to your needs.
We have gathered all the top brands that dominate most of TikTok and have been doing well on this platform. The secret tip is that you can monitor their profile anonymously using the TikTok Viewer, where you can learn the strategies they use.
Trendsetter Brands on TikTok
Some brands started their TikTok journey very early, and most of them were fresh adopters. These brands have slowly and carefully crafted themselves on TikTok’s image without even spending money on marketing. Here is the list of brands that are doing great on TikTok:
- Amazon
- Mountain Dew
- Netflix
- Sephora
- Crocs
- Chipotle
- Taco Bells
- Levi’s
Amazon
Amazon, being the largest e-commerce business today, has gained even more buyers from its content on TikTok. They include promotional content, user reviews, and brand updates as their marketing strategy that becomes their impressive content online. They make content that makes their buyers trust Amazon sellers even more with their quality and authenticity.
Mountain Dew
Mountain Dew never fails to post its content regularly; where 2021 was the year that gave its brand a drastic upward change as they signed a deal with Johncena to appear on TV commercials for their melon-flavored drink. This commercial video on TikTok has reached many users, which gave them over 20 million views and 560k+ likes on TikTok.
Netflix
Come on, we are not strangers to Netflix. We all have used this platform to watch movies, series, and TV shows and should not deny the fact that it is the most-watched and liked streaming service among all other streaming platforms. One of the main reasons behind this is TikTok, where Netflix posts humorous videos to convey its brand image.
Sephora
Sephora is one of the well-known cosmetic and beauty brands and on TikTok too. They post high-quality makeup content comprising popular influencers without giving up their quality and consistency on TikTok. They usually publish close-up shot videos to show off their makeup texture. They also have various challenges where users are very interested to participate in.
Crocs
Crocs are particularly popular among Gen Z kids and younger generations, just the same as TikTok. This brand caught the attention of its audience by using cute emojis that relate to the younger population. To tow everyone along the way, Crocs generally announces initiatives that it adopts that allow people to join them.
Taco Bells
Taco Bell has unique and creative ways to use trending TikTok songs and challenges for its brand. They also have a point person who makes funny content by humanizing the brand. Its way of humor is their great strategy as it attracts consumers of the younger generation. They accumulated nearly 3.7m followers tracked by TikTok Counter, which also serves as one of their strategies.
Chipotle
Chipotle’s TikTok account has over 1.5 million followers. This is because of their hashtag strategy, where in the #chipotleroyalitycontest hashtag challenge, food brands awarded winners a cash prize. The social media influence of this brand keeps its buyers and viewers growing more and more every day.
Levi’s
Most of the content of Levi’s is educational content. They offer their 1 million followers on TikTok about their brand’s insights through educational videos where their followers and viewers love to watch them. Through this strategy, their brand is also gaining advantage simultaneously from posting useful content that is relatable to their customers.
The Bottom Line
TikTok offers a lot of opportunities to reach more audiences and enrich their brand awareness for brands joining them. Brands without an active social media presence are really missing out on a lot of opportunities.
Being successful on this platform needs exciting and creative content ideas. So, if you are bringing your brand on sight here, make sure to prepare creative content to make it easy for your brand to reach your right audience.
You can create your content in your own style, from sarcastic memes to professional updates where you just want to know and understand your target audience. You can also be one of the brands that dominate most of TikTok, where all you need is a simple, solid plan.